In the News - Burgess Vector - Pointing Toward Solutions


			Licensing as a Sales Process© Successfully closing licensing deals involves significantly more than networking with colleagues or sending out direct mail. Networking will only take you so far because your number of colleagues is limited. Direct mail simply does not work in the B-to-B context of licensing. Good licensing and technology transfer professionals are.... Read More....

			Manage Intellectual Property for Profits While there is no perfect model for IP management, it is clear that as an administrative and legal function, it is viewed and managed as a cost center... Read More...

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	New Millennium Media International Engages Burgess Vector to Provide a Valuation and Commercialization Strategy for OnScreen Technology CLEARWATER, Fla.--(BUSINESS WIRE)--Oct. 15, 2003--New Millennium Media International Inc. (OTCBB:NMMG - News) has retained the San Francisco, CA office of Burgess Vector, a top technology consulting firm, to create a detailed market segmentation analysis, technology valuation and licensing strategy for the "OnScreen(TM)" display technology. Burgess Vector was selected from a field of over 23 firms interviewed by Steve Velte NMMG's Director of Research & Development and the company's Scientific Advisory Board. Read More... Lou Gerstner's Transformation @IBM The overwhelming trend of the past twenty years has been an ever increasing focus on the intangible assets created, nurtured, and utilized by companies to create value. These intangibles are in the form of trademarks/brands, copyrights, trade secrets/know how, and patents. Read More... Licensing as a Sales Process© Over the last twenty years, the intrinsic value of a company has increasingly been attributable to intangible assets. The Brookings Institute estimated that .... Read More... Manage Intellectual Property for Profits While there is no perfect model for IP management, it is clear that as an administrative and legal function, it is viewed and managed as a cost center... Read More... Unleashing the Value of Intellectual Property Since the 1980's, Texas instruments has booked over $3 billion in licensing revenue and during the 1990s, Dow grew its licensing revenue from $25 to $125 million - a 25% growth rate. In 1996 alone, licensing revenue in the U.S. reached an aggregate $136 billion. Read More...