Licensing as a Sales Process©

   Successfully closing licensing deals involves significantly more than networking with colleagues or sending out direct mail. Networking will only take you so far because your number of colleagues is limited. Direct mail simply does not work in the B-to-B context of licensing. Good licensing and technology transfer professionals are....
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Manage Intellectual Property for Profits

   While there is no perfect model for IP management, it is clear that as an administrative and legal function, it is viewed and managed as a cost center...
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